--AD--
So many small business owners out there are turning more toward a digital platform to get their voice heard and away from paper marketing such as bulletin boards and leaflets.
The digital world is growing at a rapid pace so it makes sense that businesses should be leaning toward educating themselves in technology and the digital languages.
The digital world is growing at a rapid pace so it makes sense that businesses should be leaning toward educating themselves in technology and the digital languages.
The biggest draw for customers is a solid, strong business website and the benefit of a great website means more customers, more profits and more ways to grow your business globally.
Unfortunately, the absence of a professional website is now turning customers away from certain companies. The lack of digital presence makes a business look like they are behind the times and not willing to progress, and customers don’t wish to put their money into a company they can’t follow on Facebook, tweet on Twitter and like on Instagram.
A social media presence that links back to a strong, solid website is just as important, and it’s important to know that before you get started in your company.
If you are already established on the high street, and you were long before the need for a professional website came about, then you may feel like you don’t need a website to be successful.
 |
| Image source |
If you are already established on the high street, and you were long before the need for a professional website came about, then you may feel like you don’t need a website to be successful.
This is where most businesses trip themselves up. The unwillingness to change and adapt to the times is necessary for success, and you can seek out Training Connection to help you learn how to build your own website and learn how to write HTML if you don’t have the initial budget to pay a professional designer.
There are many websites out there that you can use as a ready-made platform for your business website, and these are fool proof for those who aren’t very well versed in digital media. If you are still worried and wondering why your company even needs a website in the first place, then check out our reasons below.
Once you’ve had a read, we’d be surprised if you weren’t raring to go!
 |
| Image source |
Credibility. Every company, whether old or new, wants to be credible. In this current economic climate, customers have expectations of a digital presence. They want you to be available whether they log on at lunch time or the middle of the night.
They want to be able to click through and see what you’re all about, whether it’s business hours or not. This kind of click rate is something that you’d have to research, but the general consensus is that customers want to be able to access a company any time of day.
You should pay attention to this, as if you aren’t available online, they will happily go to a competitor. Long gone are the days' people will just pick up a phone and speak to someone about what they need – if they can get it online they’ll do that first!
Savings. Did you know that a professional website detailing exactly what you do and how can save you money? The money you could pour into a newspaper ad telling the world about your company will end up being more than you’d spend on a website.
Let’s be honest with ourselves here, how many people still pick up a physical paper and ink newspaper? Not many compared to twenty years ago. With the media world moving online and with the times, people just click through to the news they want to see.
In the current climate, you cannot afford not to have a website built and ready to go, so take the time to get it done and save yourself some money!
Information. The world has changed since the dawning of the digital age and people want information instantly.
Perhaps a world of instant gratification is not a good thing, but whether you believe it or not the world certainly thinks so! Your profits and continued success as a company are going to depend on whether you can offer instant information to your customers, so getting yourself online can only serve you well. It also gives your customers a chance to feedback, and companies survive on reviews.
If you aren’t handling your customers well, then you have to learn about it and learn from it – and quickly.
Expansion. The internet is global and there’s no getting away from that fact, but the one thing to remember is that people are always going to be online. So, even if your local customer base is asleep, there will be other places in the world that could be looking at your product or service.
You can reach a much wider market by simply being online and if you make the effort, you could see your company growth triple without even doing too much in the daily business hours. Your website works for you, and it’s important to remember this when you go ahead and pay the money you have to pay to see that.
Customer Service. Everyone knows that the backbone of a good company is customer service. You could have the most unique product on the market and turn off customers based on the way you treat them.
It’s important to make sure that you see your customers as the people that they are and give them a platform to air their views and opinions. This platform will mean you can learn and adapt your business ways to suit your customers.
It’s also a great way to get people to see what you can do and you can offer to blog on behalf of your competition – this can impress customers in a huge way, as they can see you are mature as a company!
Your company needs a website to thrive in a world that is online and raring to go every hour of the day. You can’t afford to miss out on a piece of the digital pie that will see you earn more, be more and be respected more than being a solely offline business.
Take your time and get that website perfect!
Got anything to add to this post? Tell us via comments
Comments
Post a Comment
Important - If you ask a question make sure you tick the "Notify Me" box below the comment form to be notified of follow up comments and replies.