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Samsung
has issued a global recall of the Samsung Galaxy Note 7 following the reports
of battery explosion of some of the product. The Galaxy Note 7 is one of the
highly rated phones that was released this year
The
problem occurs when faulty devices are being charged, and the problem is
battery related, rather than power adapters or circuitry. Apparently, it
affects only a small percentage of devices, but when shipments are in the
millions; that still amounts to a very big problem since identifying the faulty
ones won’t be an easy task.
However,
some online sources has cited an anonymous official saying that the Note 7
batteries were sourced from both China and Korea, and it's the Korean-made
batteries that are affected. Nonetheless, Samsung is recalling all models to
avoid any new occurrence.
At
a press conference to announce the recall, Samsung said that 35 cases of the
fault have been reported to date. It estimates the problem affects only 24 in a
million devices, which equates to roughly one for every 42,000 sold. Koh Dong-jin, president of Samsung's
mobile business, apologized for any inconvenience the recall may cause
customers, but said it was important to put safety first.
By
all accounts, this will be the highest-profile consumer tech recall in history,
but it's by no means the first. Apple has had its fair share of issues, from
the Beats Pill XL recall last year to the iPhone 4 Antennagate (which resulted
in free bumper cases being handed out). Fitbit had huge problems with skin
irritation on the Force fitness tracker, and ended up recalling all of them.
The largest recall of all, however, surrounds Takata airbags -- to date, well
over 50 million have been recalled.
The
recall is obviously a big embarrassment for Samsung. Over one million phones
will need to be replaced at considerable cost, and the halt in sales comes at a
time when the device was still being rolled out globally. The company's mobile
growth had stagnated over recent quarters, but had just begun to tick up with
the launch of the Galaxy S7 and S7 Edge.
It
was hoped that the Note 7 would propel growth further, but any positive impact
the device's launch has had will now be considerably lessened. Once the recall
is complete, Samsung will need to convince potential customers that the device
is safe for use, and persuade them not to buy the (by then freshly-announced)
iPhone 7 Plus instead.
So
what happens now? Samsung has halted the sales of the device worldwide, and is
preparing replacements. It says it'll take around two weeks to get the pieces
in place, and it'll exchange devices like-for-like. Most carriers around the
world had already halted sales, and any that hadn't will now, to ensure the
faulty devices don't spread any further. The precise details of how the recall
will work are likely to be announced on a regional basis.
Samsung
has issued an English-language statement on the recall:
"Samsung is
committed to producing the highest quality products and we take every incident
report from our valued customers very seriously. In response to recently
reported cases of the new Galaxy Note 7, we conducted a thorough investigation
and found a battery cell issue.
To date (as of
September 1) there have been 35 cases that have been reported globally and we
are currently conducting a thorough inspection with our suppliers to identify
possible affected batteries in the market. However, because our customers'
safety is an absolute priority at Samsung, we have stopped sales of the Galaxy
Note 7.
For customers who
already have Galaxy Note 7 devices, we will voluntarily replace their current
device with a new one over the coming weeks.
We acknowledge the
inconvenience this may cause in the market but this is to ensure that Samsung
continues to deliver the highest quality products to our customers. We are
working closely with our partners to ensure the replacement experience is as
convenient and efficient as possible."
In addition to
Samsung's plan to replace devices for customers who already purchased a Note 7,
carriers in the US have announced how they will handle the problem as well.
T-Mobile will offer a full refund on the handset and any accessories without
restocking or shipping fees, but customers can keep the free Netflix
subscription they received for pre-ordering. Verizon will also allow returns
and offer refunds through the end of the month. Sprint is taking a slightly
different approach: Customers can visit their local store to get "a similar
device until the issue is resolved." Last but not least, AT&T
announced it will allow customers to exchange the Note 7 for a new handset and
return any accessories.
As
I've already mentioned, all four carriers have suspended sales of the Galaxy
Note 7 following the recall announcement from Samsung.
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